Shipping faster with a real component library

Before the block library, every landing page was a bespoke project: new markup, new CSS, a review cycle, and a launch that always slipped a day or two. After it, our marketing team assembles a page in an afternoon and our developers review nothing — because there's nothing new to review.

Build the boring blocks first

The library's most-used blocks are the unglamorous ones: hero, three features, a call-to-action band, a pricing table. The fancy interactive stuff gets requested constantly and used rarely. We shipped ten solid, boring patterns before anything with animation.

Each block is hand-written HTML and CSS tuned to the design tokens — no framework output, no utility soup. That keeps them light, keeps them legible in the visual editor, and keeps them consistent by construction.

Adoption is a design problem

A library nobody uses is just a folder. Naming blocks for what marketers ask for — 'CTA Band', not 'Section 4' — mattered more than any technical decision. Meet the team where their vocabulary is, and the library becomes the path of least resistance.